Technical Sales - CS, Support Centers

Service Description

In today's competitive, high-tech markets, technical knowledge alone is not enough — organizations need sales and support teams who can translate technical complexity into real-world solutions. This course develops professionals capable of delivering exceptional technical sales, customer service, and product support across industries such as aerospace, manufacturing, electronics, and industrial services. Participants will master the ability to understand client needs, recommend tailored technical solutions, and manage post-sale support that builds long-term relationships and drives business growth. The program combines practical sales techniques, technical communication skills, product knowledge, and service best practices, ensuring graduates can confidently support customers from first contact to after-sale problem resolution. Designed for sales professionals, technical support teams, and customer service agents, this course bridges the gap between engineering, product delivery, and client success. Course Outline Module 1: Foundations of Technical Sales Understanding the Technical Sales Cycle Identifying Customer Pain Points and Solution Selling Building Product and Market Knowledge Relationship-Driven Selling in Technical Markets Module 2: Communication for Technical Professionals Translating Complex Information into Client-Focused Language Technical Presentation Skills Active Listening and Consultative Questioning Handling Objections with Confidence Module 3: Customer Service Excellence Fundamentals of Professional Customer Service Managing Customer Expectations Conflict Resolution and De-escalation Techniques Building Long-Term Customer Loyalty Module 4: Support Center Best Practices Troubleshooting and Problem Resolution Processes Effective Use of CRM and Support Tools Case Logging, Documentation, and Follow-Up Cross-Team Collaboration: Sales, Technical, and Support Integration Module 5: Driving Results & Continuous Improvement KPIs and Metrics for Sales and Support Teams Feedback Loops and Continuous Service Improvement Turning Service Interactions into New Sales Opportunities Building a Solutions-Oriented Culture Outcome: Graduates of this program will possess the technical acumen, customer-first mindset, and sales proficiency needed to deliver solutions, solve problems, and drive measurable results for their organizations.